Why Trust Our Review?
At Cybernews, our expert editorial team collaborates with seasoned researchers to rigorously evaluate website builders using transparent, data-driven testing methodologies. Our process is thorough, impartial, and rooted in hands-on experience.
Last updated: May 27, 2025
Introduction: Why Wix Tops Our 2025 Rankings
Wix continues to dominate the website builder landscape in 2025, emerging as the premier choice out of 32 platforms reviewed. With over 200 million users globally, Wix combines beginner-friendly tools with advanced capabilities, making it equally suitable for novices and professional web designers.
Overall Rating: 4.8 / 5
Pricing: Starting from $10.50/month
Templates Available: 900+
Support: 24/7 Live Chat
Business Features: Extensive eCommerce, SEO, and marketing options
Key Pros and Cons
Pros:
- Affordable plans that scale with your business
- Professional-grade Wix Studio for designers
- AI-powered tools for rapid site deployment
- Free hosting with 500MB storage
- Mobile management via dedicated app
Cons:
- No ability to switch templates once editing begins
- Feature overload may overwhelm beginners
In-Depth: Wix Plans and Pricing Structure
Wix offers a flexible tiered pricing model suitable for a variety of use cases—from basic personal websites to full-scale online businesses.
| Plan | Ideal For | Monthly Price | Storage | Bandwidth | Collaborators | Ads-Free | Custom Domain |
|---|---|---|---|---|---|---|---|
| Free | Testing platform basics | $0 | 500MB | 1GB | 1 | ❌ | ❌ |
| Light | Personal websites | $12.00 | 2GB | Unlimited | 2 | ✅ | ✅ |
| Core | Growing brands | $10.50 | 50GB | Unlimited | 5 | ✅ | ✅ |
| Business | eCommerce operations | $13.00 | 100GB | Unlimited | 10 | ✅ | ✅ |
| Business Elite | High-traffic businesses | $55.00 | Unlimited | Unlimited | 100 | ✅ | ✅ |
Money-Saving Tip: Opting for a longer subscription (24 or 36 months) reduces the monthly price significantly. Consider additional costs such as payment processing fees and premium app subscriptions.
Who Should Use Wix?
Wix is incredibly versatile and caters to a broad spectrum of users:
- Entrepreneurs: Sell handmade goods or digital services
- Freelancers: Build stunning portfolios with advanced visual customization
- SMBs: Create service-oriented business websites
- Hobbyists: Launch blogs, event pages, or niche projects
- Agencies: Use Wix Studio for enterprise-level customization
Popular use cases include:
- Fitness coaching
- Restaurant management
- Event planning
- Personal blogging
Its flexibility makes Wix especially attractive for small to mid-sized ventures aiming to build a scalable online presence without coding expertise.
Wix by Website Type: Benefits and Limitations
| Website Type | Pros | Cons |
|---|---|---|
| Blog | SEO tools, visual editor | Pricier than competitors |
| Portfolio | Rich visual templates, drag-and-drop builder | Can’t change templates mid-project |
| Business | App integrations, easy editing | Premium plugins cost extra |
| Online Store | Full eCommerce suite, digital/physical sales | Limited scalability and exportability |
How Easy Is Wix to Use?
Getting Started
Setting up with Wix is intuitive. Upon registration, you’re prompted to define your website’s purpose, then guided to either the standard Wix Editor or the AI Website Builder.
Editor Options
- Wix Editor: Full creative control, over 900 templates, ideal for hands-on creators.
- AI Website Builder: For beginners wanting fast results with minimal input.
- Wix Studio: Targeted at professionals with features like Figma-to-site conversion, custom code capabilities, and section grids.
Wix AI Builder: A Smart Way to Launch Quickly
Wix’s AI-driven builder generates a complete site based on answers you provide during setup. It asks about your business name, industry, services, design preferences, and more. Once done, the AI produces a personalized layout, which you can fully edit afterward.
Features include:
- On-the-fly customization
- Editable mobile layouts
- Text and image AI generators
- Section-by-section revisions
Ideal for agencies managing multiple client sites or entrepreneurs needing a quick launch.
Advanced Customization with Wix Studio
Wix Studio is crafted for creative professionals and design agencies. Standout features include:
- Figma integration: Turn your mockups into live pages
- Grid-based layouts: Maintain design consistency
- AI-assisted coding: Resolve issues or add functions
- Enhanced image tools: Background removal, resolution enhancement
- Team collaboration tools: Real-time editing and task assignments
This is Wix at its most powerful—perfect for large-scale custom websites.
Wix eCommerce: Build a Feature-Rich Online Store
Wix’s eCommerce platform is competitive, especially at its $10.50/month entry point.
Features include:
- Sell up to 50,000 products
- Abandoned cart recovery
- Product categories and variants
- Bookings and service scheduling
- Full integration with payment gateways and analytics
Note: Free eCommerce tools are available, but for scalability, you’ll want a paid plan.
Business Features & Tools
SEO Capabilities
Wix stands out among builders for its SEO optimization:
- Custom meta tags
- Structured URLs
- XML sitemaps
- robots.txt and redirect management
- Image alt tags and mobile optimization
Its AI-powered SEO Wizard walks beginners through critical steps to improve visibility.
Email Marketing
Wix’s built-in marketing tool replaces the older Ascend platform. You get:
- Drag-and-drop email editor
- Social media integrations
- Contact management and invoicing
- Compatible with Mailchimp, Constant Contact
Mobile App
Manage your site from anywhere with the Wix mobile app:
- Analytics dashboard
- Add products or posts
- Send invoices and quotes
- Launch email campaigns
Expanding Functionality with Wix App Market
The Wix App Market hosts hundreds of third-party and native apps to extend your website’s functionality.
Highlights:
- 45+ Made by Wix apps
- Marketing tools, booking widgets, CRM extensions
- Third-party options often outperform native tools
Whether it’s a form builder or advanced analytics, Wix ensures you can find a tool to match your needs and budget.
Customer Support: 24/7 Access for All
| Support Channel | Availability | Notes |
|---|---|---|
| Live Chat | 24/7 | Fast and responsive |
| Callback | 24/7 (Premium) | Phone support for paying users |
| Help Center | 24/7 | Knowledge base and tutorials |
| Support Ticket | 24/7 | Email response within 48 hours |
Live chat is generally the quickest and most accessible option for resolving issues.
Top Wix Alternatives
If you’re seeking alternatives due to pricing or feature limitations, consider:
- Hostinger – Budget-friendly and simpler
- Shopify – Advanced eCommerce platform
- Squarespace – Sleek designs for creatives
- WordPress – Unmatched scalability
- GoDaddy – Fast deployment and domain bundling
Final Verdict: Is Wix Worth It in 2025?
Absolutely. Wix remains a powerhouse in the site-building world. With its flexible pricing, intelligent design tools, powerful SEO suite, and strong eCommerce options, it delivers a complete solution for users across the spectrum—from first-time creators to agency professionals.
Whether you’re building a personal blog, launching an online business, or developing client projects, Wix offers the tools and freedom to bring your vision to life.
Frequently Asked Questions
Is Wix Legitimate?
Yes, it’s a secure, trusted platform used by millions worldwide.
Is It Beginner-Friendly?
Definitely. The AI tools and intuitive editor make it perfect for first-time users.
Can Wix Be Used Long-Term?
Yes. Its scalability makes it suitable for evolving needs.
Does Wix Offer CRM?
Yes, through Wix Studio and integrations with CRM apps.
Is There a Free Version?
Yes, but with limited features and Wix-branded subdomains.
Can I Build a Professional Site with Wix?
Absolutely. It offers enterprise-level design capabilities.
Is Wix Suitable for Large Businesses?
Not ideal for large enterprises. Better suited to SMBs and individuals.
